Why Your Small Business Needs A Website In 2018


In this article, i explained 7 reasons why your small business needs a website in 2018. There are some misconceptions among Small and Medium sized-Enterprises (SMEs) business owners, some believe that their startup businesses cannot benefit from having a website or that a business website costs much and is not within their budget. Or maybe you think because you don’t use a computer, neither do your potential customers. Unless you have decided that you have enough clients/customers and you don’t want to grow your business any further, you will need a website to help your brand grow.  Here are 7 reasons why Your Small  Business Needs a website in 2018


 7 reasons why Your Small  Business Needs a website in 2018

Why Your Small Business Needs A Website In 2018

1) Meet customers’ expectations

Your website isn’t just about selling your product or service either, it is also there to provide value to your potential and existing customers. You can use your website to inform people of valuable information, use it to provide customer service and sell your goods.

Most customers these days will expect your business to have an online presence and if you don’t, expect to get asked ’why’? Over half of people now choose to search the web when they are looking to purchase a product or service. It is convenient for them!

2) A business website shows you are legitimate

For various reasons, people tend to think that a business is more legitimate if they have a website. If your competitors all have a website and you don’t, it will get people wondering why you have chosen to fall behind the times and not showcase your business online.

Looking credible is important and you need to show people that you are above board and legal. If you don’t do this then you will continue to lose business to your competitors who have a website and are happy to show the legitimacy of their business.

3) Those all-important sales tools

There are three main objectives of every business website and that is to:

  • Inform
  • Engage
  • Convert

By providing quality content you can use your website to understand more about your target audience. It is important to find out what your target market is looking for, so that you can then ensure that your business provides it by informing them, then engaging with them and once they are engaged they will hopefully then convert into a paying customer.

4) Gathering Data

You won’t be able to personally engage with everyone who clicks on your website, but you can use the data that those clicks provide to ensure that you are meeting their demands.

Gathering data from your website can provide your business with a wide array of information that will show you how well your website is performing and help your business grow much better.

The information that can be collated through analytics include:

  • Users location
  • How users find your website
  • The number of clicks on to your website per day/week/month.
  • Most popular web pages
  • What pages users are clicking on per visit
  • The amount of time that is spent on each page
  • How frequently users return to your Business website

5) Your website is another marketing channel.

Your business website gives you a way to introduce your business and what you are offering to a whole new audience and it is another way for individuals to find you.

Like everything, how many people’s attention you grab online depends on the amount of effort that you put in. By adding a blog page and social media to your website you are raising the likelihood of people finding you.

When adding content like blog articles, think about who you are targeting and how you can gain their attention. You must write about subjects that will interest them and give value. This will spark their interest and they might even forward your content on to their friends and family if they believe that your content could be useful to them too, therefore increasing your market reach.

6) It  Will Enable You to Keep Your  Customers Informed

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

7 . A Website makes it Possible to target a wider market

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

Now think again, what reasons have you got for not having a business website?. I bet the reasons you had have now diminished and you’re seeing the positive aspects that a website can bring to your small business.

A business website is an extension of your business card which gives potential customers needed information on what you do.


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