Hello dear reader,
It’s time to build your BRAND!
O’Dare, the Executive Director of LIM Consulting Limited takes you through ‘What you need to build an indomitable brand’.
While ruminating on how some personal brands have been able to carve a niche for themselves, lead the pack in their field and remain relevant, one word kept popping up in my head… INDOMITABLE
What do I mean by indomitable?
What I mean is this, these guys have built a brand that is bulletproof; in other words, they have against all odds, built a brand that appears simple, but is built on solid principles, that keeps evolving as they go, and has remained relevant over the years.
In my study and observation on how some of these people become a force to reckon with in their field, it has always fascinated me how these folks have built their brand decades ago, still remain relevant today.
These tips might sound simple on the surface, which it is anyway, but if you take it through deep thinking, you will come out with your own discoveries and principles that you can begin to adopt to your personal brand.
These personal brands have gone through what I call the “3 Funnels of an Indomitable Brand”
The first Funnel and the most crucial one is…MEANING..
This funnel calls for depth, and only few are willing and daring to go deeper enough to understand it. This funnel shapes how you view life, it shapes your perspective, what you do, what you say. It shapes your entire story.
After observing quite a number of personal brands, I find this funnel to be their powerhouse; this is where they form their belief, their ideology, their conviction and develop that fortitude to shape thoughts and systems in their field.
Have you ever wondered why some folks are seen as force to be reckoned with in a field?
Have you ever wondered why their name seems to pop up when a particular subject matter is discussed?
Now when I mention TARA DUROTOYE what comes to your mind?
Now when I mention WOLE SOYINKA what comes to your mind?
Now when i mention YOUR NAME what comes to OUR mind? hmmmm
Don’t answer here….Ask your self
Do you want to be indomitable? Go for MEANING.
Guys, you want to hear the honest truth? “There is a lot to building a strong brand than what meets the eye.” Beneath what is seen, go deeper, scratch the surface. Be a student of deep thinking. Seek to understand the underlying thoughts behind what you are doing.
When I sit to listen to these indomitable personal brands, I find these common pattern, they have a deep seated sense of meaning; one that not only shapes how they view life, but shapes the way others view life.
Funnel 2: MESSAGE
This is as simple as WHAT they do. They have identified a subject matter and have developed a core message around that subject matter.
A subject matter is simply an idea, topic or information that is thought through and studied in other to provide solutions to specific issues.
Now, this is not just referring to those who are involved in speaking or writing, but also those involved in creating businesses.
As you grow and begin to build your personal brand, you now begin to specialize and carve a niche for yourself.
When I started off posting on Facebook many years ago, I posted just about anything, when invited to speak, I talked about anything that comes to mind. There wasn’t any clear objective as to what I was doing.
As I studied other leaders and experts in their field, I soon discovered that what separated them from others, was that they not only had a message, but they had built their message around specific ‘Subject Matters’, in other words, they were regarded as Subject Matter Experts.
So I began to focus my energy on becoming a subject matter expert, especially in the area of branding (personal and business) and human capital development.
No matter what you do, there is always a core message behind it. It’s your responsibility to identify that message, define it and develop it.
Take a minute to reflect on any personal brand you look up to today, whether they are entrepreneurs or professionals in their field, they have a core message that they have built over the years around a subject matter.
It is so important to understand this basic concept; no matter the technicalities in your business, you are in business to constantly communicate your message.
So here are few points to keep in mind as you define your message.
- Your message must be tagged around a specific subject matter.
Just like we have different genre for music, we also have different subject matter for different messages. So can your message be centered around, personal development, leadership, relationship, economy, business, politics…? DEFINE IT
- Create unique topics for your message.
For example, the topic I am using for this series is ‘The indomitable personal brand’.
You have to be creative enough to come up with unique topics that differentiate your topic from others in your space.
- Bring a unique perspective to your message.
Now this where a lot of folks miss it. They tend to regurgitate someone else’s idea or thought without passing it through the filter of their own ideology and bringing their own perspective to the table.
Your own perspective to a subject matter is what differentiate you in the marketplace and connects you to your audience.
With a clearly defined message on a subject matter, you are on your way to becoming an indomitable personal brand in your space.