Hello dear reader,

It’s time to build your BRAND!

BRANDINGO’Dare, the Executive Director of LIM Consulting Limited takes you through ‘What you need to build an indomitable brand’.

Continuation from the Last Episode:

The last funnel is YOUR METHOD- This is the subject of HOW, how you do what you do and HOW you get the results

After discovering your meaning, what life means to you, your ideology and convictions, your perspectives and truth, the next step will be to discover your message…the visual expressions and representations of your ideology, perspectives and convictions.

For emphasis, Note this:

“Your Message is the visual expressions and representations of your ideology, perspectives & convictions and not just head knowledge”

Always remember that your focus is to build an INDOMITABLE personal brand in your field, anything short of this is a pure waste of time. If you are not striving to be the best in your chosen field then you can as well go and rest.

Your Method speaks of your Execution; for everything that is accomplished, there is a method to which it is accomplished.

Your duty as you journey to becoming an indomitable personal brand is to become a student of methodology.

Your Method is simply a careful and organized plan that controls how things are done.

After carefully studying successful personal brands, I discovered that they have all mastered this area of methodology.They carefully DOCUMENT the processes and principles that deliver a particular result in any area of interest or study.

I once heard the Sam Adeyemi, the President of Success Power International, made a powerful statement, “for every revelation given to you, there is need for adequate documentation.”

Like I usually say…Every house is built twice…first on paper, second in reality; for example, when I teach on the subject of POSITIONING in branding, I can highlight the processes and principles that can create a strong positioning for your brand.

Let’s take a look at few brands that I have observed over the years who have mastered this art of methodology. These brands aren’t just business brands but personal brands.

  • Sam Adeyemi:

After undergoing the leadership training at Daystar Leadership Academy, I can tell you for free that that program is an offshoot of someone who documented methodologies especially in the area of leadership. Just by going through the training manual, you can tell that it has gone through the three funnels; Meaning, Message and Methods.

  • Leke Alder:

You all know him, one of the pioneers of the subject of branding in Nigeria. If you don’t know him, you can follow him @LekeAlder If you study his works and materials closely in different subject matters which he takes, you can tell he is a student of methods. I have gleaned from his wisdom in the area of branding.

  • Victor Bassey:

I know you know him, but if you don’t, you check him out Victor Ekpo Bassey. He is the founder of the highly acclaimed ‘Highly Paid Expert Network’. If you are a member of his community, you can tell without any iota of doubt, that Victor is master at methods, especially in the area of profiting from your message. I mean, he literally knows what and what to do, to get what you want, because he documents everything

Here are few points in all of these…

  • Becoming an indomitable personal brand in your field, means you have to be eager to understand the methods that gets the results
  • You have to be able to document these methods, because they would become a blueprint for the solutions you would provide in your field.
  • Those who understand these methods in a subject matter are the ones who can easily replicate in other areas.
  • The ones who understand the method, take the lead in their area of expertise

The questions I have for you:-

– Have you discovered your message or area of interest?

– Have you discovered the methods, step by step approach to getting the results?

– Have you documented those methods?




Please enter your comment!
Please enter your name here