The relevance of footwear in today’s fashion cannot be over emphasized, shoes are an important part of any complete attire. Here is an exclusive interview with the CEO of BamBata; one of the leading footwear and accessories designers in Ibadan, Nigeria.
Can you tell us about yourself?
My name is Bamidele Omeiza from Kogi State, a creative and visual art graduate and a, motivational speaker. I have seven years background in Information Technology but to God be the glory, I am the owner of BamBata footwear and accessories.
Tell us about the nomenclature of the brand name BAMBATA.
Coming up with the name was easy. “Bam” from my real name Bamidele and “Bata” which is the Yoruba word for shoe.
When did the whole bambata dream start out?
I started way back in 2003 going to offices with samples and knocking on doors of different homes. Now we have stands, outlets and sales rep nationwide, we also export.
Why did you leave Information Technology for shoe making?
How have you grown this business and how do you manage your clients?
I read a lot of books about marketing strategy and it helps. Also referrals from happy and satisfied customers, a lot of others come in.
Will you say Ibadan people embrace locally made footwear?
Thirteen years ago when we started, it was tough to convince people that locally made shoes are as good as the oyibo ones if not better. A lot has changed, ex-president Obasanjo helped local manufacturers a lot and recently social media campaign mostly on Twitter of “Buy Naija To Grow Naira” helped too. I am proud to tell you Made in Ibadan footwear are doing well not only in this city but also in international market.
Would you say a shoe venture is profitable in Ibadan?
What are the major challenges in this business?
How do you think government can support the local footwear industry?
Stable or at least better electricity supply will be a big favour. Secondly, full ban on imported shoes to promote shoe making in the city and country as a whole. Lastly is a reasonable or non-interest loan.
Are there young people you are grooming currently?
Where do you see your brand in five years?
So, he is giving out one of his sleek and comfy slippers for free to one of IbadanInsider readers, and here are the simple steps to follow:
- Create an account on Ibadan Insider – www.ibadaninsider.com/register
- Read at least an article on Ibadan Insider daily and give a non-spammy comment on our articles as much as you can.
- Our robots will go around to track your activity and award you points based on that. You can also read about how our points are awarded here – http://www.ibadaninsider.com/points-badges-ranks/
- The person with the highest point by 12 noon on Friday will get a voucher to pick up any of BamBata’s slippers on the Ibadan Insider Store – https://www.ibadaninsider.com/brands/bambata/