Today we would be discussing with another beautiful Ibadan entrepreneur, the brain behind John Alade Photography.

Which area of photography do you specialize in?

Infants! Baby Photography. Photography at large is just like a ministry, it has different folds and my major passion for photography is the babies. But along the line you  have clients that would want you to cover their event, you can’t decline inasmuch as it is in line with our profession, we just have to cover and document it.

What message do you intend to pass across with your infant pictures?

God’s blessing. When you give birth to a baby, everything about them is always natural. Their cry, their smile , just everything- unlike grown ups like adult males and females. I am not saying grown ups are not natural.

In the baby shots, you see God’s glory, that is the gift of life to human beings. Having that mindset to appreciate what God has done is why I ventured into photography and all over the world, people want to have babies. The home is basic; if the setting of a home is good, with well trained kids, I believe the economy will be good.

Are you into full-time photography?

Yes, I am into full-time photography. I quit the banking sector in 2012, and went into photography, although I didn’t see banking as a career. I studied computer science, finding myself in the banking industry was a strange world.  I thought of how people could see and appreciate my passion, so I ventured into photography around 2013. And ever since the grace of God has been sufficient.

What are the challenges you have faced so far?

I have faced so many.  The market at large is not smiling. At times some clients might drop you for big photographers, not because you can’t do it but because they have made it. But I believe Rome was not built in a day, it is a gradual process, and as  time goes on you would make your own name and market space.

Describe your photography style. And how do you develop your style?

My photography style is simple. John Alade Digital Studio tries as much as possible to do “doorstep photography.” In terms of meeting our clients where they are. For instance, some photographers have their studio where customers will come, but now it is just like being a mobile studio. We get across to where you are, document your event as a team, and that has been helpful, because lots of people are actually busy, unable  to walk up to the studio. When we go to their doorstep, they will be free to tell us what they want and our services are well rendered to them.

What is the scariest moment you’ve had as a photographer?

Hmmm! One of my scariest moments was a time I wanted to document  an electronic billboard along Iwo Road and I wanted to do before and after shots for project. I encountered some hoodlums saying I had to drop money before I could do anything. They thought probably it was a government documentary. In the course of not dropping we had to engage in some talks and we resolved the issue.

Seeing people your work without giving you credit is heartbreaking. They will probably feel like ‘shebi we know the guy na.’ At least if you don’t give us the money, at least give us credit. To appreaciate our time.

You said you have been into Photography for about four years now. So, what is/are the biggest lesson(s) you have learnt?

The biggest lesson I’ve learnt is that you should run the race with your creator. That is where grace sets in. And there are some things/places you don’t actually fit in, but when the grace locates you, people will just call you, “Can you do this?” and in there you will actually see your strength. In short, it has been God all through.

 Have you ever felt  down anytime as a photographer?

Absolutely. I am human.

So what are the things that motivate you when you are down?

Most of the time, I learnt to go back to my past works. I check them over, to see how far I can beat those past projects. How far I can be a better person.

In addition, I go for further training to add knowledge and acquire more skills from colleagues and people in the industry.

What do you have for upcoming photographers?

Well, what I have for them is to stick with their passion with God. If you venture into any profession without having a passion for it, at times when the ups and downs  come, you might want to quit. I believe that with passion, you can be best in your  field.

If you have a goal, passion and being proactive,  that is taking step. Photography is not about keeping your camera in the wardrobe. It is a day in day out activity. You should get yourself doing something in a day, and be consistent. You don’t know which image would sell you out. An example is that of TY Bello and Olajumoke. It was an image that changed the whole scenario.

Keep soaring and adding knowledge so you will become a better person.

Thanks for your time.

You are welcome.


Follow John Alade Photography on Facebook and  Instagram or you can reach him on 234 (0) 8169181137 07087359851

Below are some of his works

This slideshow requires JavaScript.


Please enter your comment!
Please enter your name here