On Friday, the 28th of October 2016, Ibadan, the Oyo state capital buzzed with the official launch of Jamz 100.1 FM. The new Radio station had commenced official broadcasting on Wednesday, October 19, 2016, after months of test transmission.
In consonance with its tagline ‘Real Radio, Real People’ Jamz 100.1 FM which is located in the Felele area of Ibadan, a radio station owned by Abraham & Isaac Limited and led by veteran broadcaster Femi Sowoolu aims to redefine radio broadcasting in Ibadan by giving its listeners a new experience in Radio broadcasting. The Station hopes to achieve this through its well thought out programming balanced with entertainment with features like Music, News, Sports and Interactive phone-in shows.
As part of the activities for the launch of the radio station, select celebrities including leading music stars – Reminisce, 9ice, YCEE and leading Nollywood Stars, Olaniyi “Sanyeri” Afonja and Aisha “Omoge Campus” Abimbola were allowed to be celebrity Radio hosts for the entire day of the launch. The celebrities were live on the radio for several hours.
According to the CEO OF JAMZ FM Femi Sowolu:
“We aim at positioning Jamz100.1 FM as the go-to music, entertainment, and lifestyle companion for individuals and businesses, with the vision to be a youthful, culturally-inclined radio station that seeks to create a lasting relationship through music and entertainment” .
He added that the station is a developmental station with the objective of bringing social information, news, and public affairs to the mainstream while operating within the purview of the law and ethical standards. “We bring to the listeners a unique, refreshing radio experience, our programming and style of presentation is breezy yet informative, factual and designed to appeal to a wide listening audience made up of both primary and overflowing targets- young, youthful and young at heart” .
To celebrate the momentous occasion of its launch and to fulfill the brand’s promise to give its target audience unconventional experiences, The new Radio Station later in the day hosted members of staff, some lucky fans and the invited celebrities to a noiseless party held at the Mauve 21 Lounge, Ring Road, Ibadan.