MIT Tech Researcher, Owho-Ovuakporie Advocates User Driven Tech Solutions
The first edition of IbridgeHub’s Fireside Chats came up on Friday, 20th January 2017 at the IBridgeHub, Km110 Ibadan Abeokuta Road off Alalubosa GRA, Dugbe, Ibadan. The guest at the event was Kesiena Owho-Ovuakporie, a student and Research and Teaching Assistant of User Interface at Massachusetts Institute of Technology, United States of America.
One of the takeaways from Kesiena’s exposition was that it is important that every developer, entrepreneur or individual launching a tech product analyzes their most driving users and build their product around what their users can relate with. He emphasized the need to conduct a user- interview to collect opinions of users on what they think the product is all about before the product is finally launched for use.
Moreover, since all products are geared towards users, he emphasized that it is mandatory that a developer/entrepreneur understands what the users care about, care less about, who controls their budget and to what extent they share their resources. He said all this would help a developer create a solution that suits the nature of their users.
Kesiena also pointed out that the reason most developers/entrepreneurs fail initially is because they are more passionate about creating solutions than engaging themselves in detecting the source of the problem they want to solve. He made it clear that every good entrepreneur/developer conducts a pre-test on their products and wait till the users say “this is an amazing product” before they begin to sell.
The highpoint of the event was when he declared that every tech-driven product should help a user solve a problem and not create more problems for the user lest the user becomes disinterested and opt for another option. He said the most effective way to get a sincere feedback from users is to create a platform where they can drop or write their comments rather than asking them directly.
Also, he noted that the Unique Selling Proposition (USP) of any tech product and its relevance to the users should be made clear at users’ first experience with a product because that would determine whether they would return to use the product and later become referrals.
The chat also featured a question and answer session where developers and entrepreneurs discussed the implications of policies on the growth of entrepreneurial activities within the country.