The Lagos national stadium on Friday was agog with merriment and jubilation as 16 artistes qualified for the final stage of the Ariya Repete 2018 Talent Hunt competition
Ariya Repete Talent Hunt is an initiative of the premium lager beer, Goldberg; created to develop and promote Yoruba traditional music including Fuji, Juju music, and traditional drumming.
The successful contestants include Ayegbayo Oluwaseun, Bukola Ahmed, Ode Ayomide, Abiola Oloto, Asafa Oluwanisola, Wale Crown Femi Bright Ayotunde, Saheed Akande, Muhammed Adewale Sualimaon Ajao. The Drummers Group includes Ifesowapo, Sakuba, Oludare, Igabiwase, Bata of Africa, Eniafe.
The 16 artists, made up of five Fuji musicians, five Juju musician, and six traditional drummers progressed to the grand finale of the competition which will take place in Ibadan to compete for the N2 million cash prize for each of the categories.
The Yoruba music artists were selected from the extremely contested semi-final round of the contest which involved not less than 32 up and coming artists.
The 32 up and coming artists emerged from a quarterfinal rounds at Ado-Ekiti last week after passing through Ariya Repete Academy where they were groomed and mentored by veterans in the tradition of Juju and Fuji genre, as well as in drumming.
In his remarks after the event, Portfolio Manager, Mainstream Lager and Stout brands, Emmanuel Agu, noted that “Fuji and Juju music is up for a rebirth with the quality of talent I see here today, and of course the real winners are lovers and supporters of Yoruba music. For a long time in the 90s and early 2000s, Yoruba music enjoyed considerable global acclaim, however, the emergence of Afro hip-hop and other new wave musical genres being widely accepted by young people in Nigeria has negatively impacted Yoruba music in some ways. Nevertheless, with the introduction of Ariya Repete which already is in its second year, the glory days of Yoruba music are here again and we at Nigerian Breweries as a pro-Nigeria brand are glad to be leading this resurgence.”
Just as in the quarter-finals in Ado-Ekiti where the audience were treated to beautiful performances of Fuji and Juju music by frontline musicians including the Ibadan-based Fuji Sensation Taye Currency who performed for three straight hours much to the delight of the raving fans, Lagos residents got a bigger dose of Yoruba music melodies as top Yoruba musicians like Adewale Ayuba, Adekunle Gold, Taye Currency, Saheed Osupa and Sir Shina Peters all performed and thrilled music enthusiasts who thronged the stadium for fun.
The grand finale of Ariya Repete 2018 is scheduled to hold at the Trans Amusement park in Ibadan, the Oyo State capital on May 11, 2018, where the winners of Fuji and Juju categories will win a cash prize of 2 million naira each while the Winner of the Drum and dance wins One million naira only.