Ayodeji Ibrahim Balogun, known professionally as Wizkid, the Nigerian singer and songwriter in 2012, signed a one-year endorsement deal with Pepsi reportedly worth 350,000 U.S dollars.


After this, the Soco crooner signed an endorsement deal with Guinness for the ‘Guinness World of More’ concert.


Then, three years ago Wizkid got a two-year deal for N120 million from the Glo company.

His 25th birthday was marked with a renewal of his contract for $350,000 with Pepsi.


Let’s discuss the star’s endorsement deals in 2018!


1. Wizkid and Ciroc

Ciroc is a premium vodka brand, produced & distributed by the multinational alcoholic beverage company based in England. From the beginning of 2007, the brand’s promotion has been handled by Sean “Puffy” Combs; the profits were being split between the two partners – Diageo brand and Sean “Puffy” Combs. With his help, Ciroc became a favourite brand among the famous hip-hop celebs.



Earlier this year, in the month of July, Wizkid took to Twitter to announce his endorsement deal with this premium brand vodka brand. Wizkid made the announcement on his official Twitter account while advising people to drink responsibly.

@wizkidayo “New Deal Alert! Officially with Ciroc, let’s get it. “Big bag alert! Drink Responsibly”.


This is Wizkid’s major endorsement deal now, and it’s going to emphasize booming Nigeria’s entertainment industry!


2. Wizkid and Nike


When the famous brand unveiled the Super Eagle’s World Cup kit, they enlisted Starboy to inspire the crew in the design process.

The brand-new jersey design attracted the great attention, and the Nigerian players were called the “fashionistas from the football world”. Even though the team hasn’t brought the cup, this jersey has united all Nigerians in supporting the players.

The design of white and green colours reflect the country’s flag, speaking to the local pride and Nigeria’s cultural clout. The Naija’s graphic elements on the jersey’s sleeves emphasize the patriotic feelings.


The partnership that happened a few months after the Ciroc’s endorsement deal had a record-breaking success.


“Damn we sold out in 10mins! Omg! Thank u TeamWizkid! I fucking love u all!” tweeted Wizkid today, Monday, September 10, 2018, after his Nike jerseys sold out.


The partnership is the first ever between the sports/active wear giant and a Nigerian entertainer.

The overall design is a fitting celebration of both personal and collective talent and ingenuity, and one that defines Wizkid’s dizzying accomplishments and Nigeria’s growing cultural footprint.



3. Wizkid and Pepsi

After his debut album was released in 2012, the famous singer was endorsed as Pepsi ambassador. He has signed a one-year contract and earned $350,000. After that, Pepsi extended the contract with the Starboy for two years. His 25th birthday was marked with a renewal of his contract with Pepsi


After the expiration, the contract was renewed and Wizkid is still an ambassador for the brand till date.


4. Wizkid and D&G

Starboy is known for his famous Afrobeat sound and his vibrant sense of style. Wizkid looks perfect in his pair of casual jeans and a T’shirt, so it is no surprise we saw him posing alongside famous Naomi Campbell on the D&G runway one day.



Starboy was the first African artist that have walked at one of the famous Fashion House’s shows!


5. Wizkid and Glo

The giant telecommunication company of Nigeria’s, Glo made Wizkid one of their main ambassadors in 2015 to date. This contract made him richer and helped him much in his artistic career as he travelled to various parts of the world as the company’s ambassador.


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